EMT Practice Test

1. Question Content...

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Question1: How can you delete a prospect?

Question2: How can an action be applied to a prospect who views a specific page of a website?

Question3: If a form is added to a landing page, where will the submissions be reported?

Question4: What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Question5: Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Question6: What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Question7: How can you preview/test matches for automation rules before you run them?

Question8: How can you ensure your email doesn't get stuck in spam?

Question9: A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

Question10: What could cause standard sync actions from occurring?

Question11: LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?

Question12: How do you use an automation rule to opt out prospects?

Question13: LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Question14: A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

Question15: How can a visitor convert to a prospect?

Question16: Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Question17: In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

Question18: What user role must a Pardot user have in order to verify the Salesforce connector?

Question19: A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year.
The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

Question20: What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

Question21: There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

Question22: What is one way a sales rep can convert a visitor to a prospect?

Question23: A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

Question24: By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

Question25: Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?

Question26: Which three user role security limits can be added to an individual user account? (Choose three answers.)

Question27: If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

Question28: LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?

Question29: You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

Question30: A marketer receives a request to permanently delete a prospect from Pardot.
How does the marketer satisfy this request?

Question31: None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

Question32: When would a completion action on a custom redirect be triggered?

Question33: An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?

Question34: A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

Question35: What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

Question36: A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?

Question37: What type of fields are not supported by the Pardot sync?

Question38: Why is a reCAPTCHA displayed when I did not choose to display it?

Question39: An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?

Question40: A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

Question41: What is tracked by the custom email links generated by Pardot?

Question42: Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers

Question43: The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer

Question44: Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

Question45: What factors are involved with and determine email deliverability?
(Choose 2)

Question46: A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts.
Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?

Question47: What should you do when multiple users are editing an email template at the same time?

Question48: What information cannot be displayed as a graph (line or bar) on the dashboard?

Question49: Users can be imported into Pardot

Question50: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Question51: What is the difference between a visitor and a prospect?

Question52: New feature alerts can be found at the top of the dashboard.

Question53: A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

Question54: The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7:
Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

Question55: What does Pardot use to track HTML email opens?

Question56: Which Salesforce custom fields will sync with Pardot?

Question57: A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers

Question58: The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Question59: When is a prospect automatically removed from future email sends?

Question60: An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

Question61: What report allows you to see how successful or active a form has been on your site?

Question62: A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

Question63: What is a difference between a dynamic list and a static list?

Question64: Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Question65: What must be true for a Salesforce Opportunity to sync to Pardot?

Question66: A Pardot administrator would like to enable bot protection on their forms.
Which two Pardot form actions would accomplish this?
Choose 2 answers

Question67: Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Question68: How can you set a prospect's first touch campaign?

Question69: A Pardot form is placed onto a Pardot landing page to register prospects for an upcoming tradeshow. A Pardot administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?

Question70: What does a marketing user have access to in Pardot?

Question71: Does an automation rule ever match a prospect more than once?

Question72: Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

Question73: Completion actions only affect prospects not visitors?

Question74: Which scenario would convert an anonymous visitor into an identified prospect?

Question75: What is the baseline grade assigned to a prospect?

Question76: What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Question77: Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Question78: Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Question79: A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle.
When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?

Question80: Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

Question81: LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the
"Country" field when completing their Pardot form.
Which form feature should be utilized?

Question82: Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Question83: How can a Prospects score be changed?

Question84: A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers

Question85: How can an admin find the number of mailable prospects in their database?

Question86: How can a prospect's score be changed?